Continuing Education

Postgraduate in Strategic Innovation and Artificial Intelligence

Own degree ENDOR UNIVERSITY
in collaboration with IEBS
Starting 29 Octubre 2026
Duration 24 months
Modality 100% online

Why study this program?

Today's corporate environment no longer rewards mere management; it demands profound digital transformation. The MBA in Strategic Innovation and Artificial Intelligence was created to train the next generation of leaders capable of merging business vision with the disruptive power of technology.

Through this high-performance programme, you will master the new leadership with AI, learning to design a solid, agile business strategy adapted to modern markets. It is not just an academic programme; it is a practical roadmap for professionals seeking business innovation that allows them to steer cultural change, optimise processes with exponential technologies and apply AI as the ultimate engine for growth and operational efficiency.

Leadership with AI

Merge business vision with the power of disruptive technology.

Strategy and innovation

Design agile business models adapted to modern markets.

Operational efficiency

Optimise key processes through the use of exponential technologies.

Cultural transformation

Steer organisational change with a 100% practical roadmap.

Skills you will develop

  • Development of strategic skills for executive-level decision-making, aimed at maximising the company's profitability and competitiveness.
  • Change management and digital transformation, enabling you to lead technological innovation and business digitalisation processes.
  • Mastery of advanced analysis tools and data-driven decision-making, essential in the new digital economy.
  • Leadership and team management capabilities, preparing you to lead multidisciplinary teams and make key decisions that drive growth.
  • Global networking and access to a high-level contact network, allowing you to interact with business leaders from around the world.

Curriculum

Leadership and management in a rapidly changing environmentManagement 3.0 and organisational change managementOrganisational cultureProject: Development of an impact plan for Advanced Microchip Solutions, S.A.
Digital transformation and revolutionDigital Darwinism and new business modelsNew forms of organisation, People Centricity and process digitalisationProject: Design of a data-driven organisational transformation plan with AI
Lean StartupCustomer Development and business modelMinimum viable productProject: Development of a business project applying Lean Startup
The future of work, talent, mindset and agile cultureTurning a group into a high-performance agile teamFrameworks for scaling agility in the business. Business agilityProject: How Volvo reinvented itself over the last decade
Strategic direction and competitive analysisDigital operations managementInnovation managementProject: Preparation of a strategic innovation plan
Methodologies and tools of a digital transformation planDigital self-diagnosisStructure and implementation of a digital transformation planProject: Setting priorities and proposing actions
Agile development modelsDiscovery through Design ThinkingDelivery through ScrumProject: Agile development of an innovative product
Robotics & IoTBig Data & AIBlockchain & Quantum ComputingProject: Development of a plan to integrate exponential technologies into a business idea
The user journey and its studyUser Experience research and design process and techniquesBusiness Intelligence and Business AnalyticsProject: Design and analysis of a user journey
Marketing Guidelines. StrategiesKey Drivers of the Marketing PlanOperational MarketingProject: Development of a marketing plan
Market identification and fitProduct value identification and fitTesting and metrics for evaluating iterationsProject: Designing a product strategy for new contexts
How do I make myself known? Traffic channels in digital marketingLead acquisition tacticsClosing and retaining customersProject: Go-to-market plan: the first 90 days
Sales PrinciplesSales, negotiation, presentation and Storytelling techniquesSales and distribution planProject: Preparation of a commercial plan
Talent attraction and integrationTalent development and evaluationRecognition and reward systemsProject: HR plan for a Start-Up
Growth strategyGrowth Strategy IGrowth Strategy IIProject: Development of a growth strategy
Business project valuationFinancing sources for companiesStartups and cooperative financingProject: Development of a financing plan

Career opportunities

  • work Chief Digital Officer (CDO): Leads the organisation's technology roadmap and cultural change — €80,000 - €140,000/YEAR
  • work Chief Artificial Intelligence Officer (CAIO): Leads the artificial intelligence strategy and its integration into business processes — €85,000 - €145,000/YEAR
  • trending_up Director of Innovation and Business Strategy: Develops and drives new business models adapted to the digital market — €65,000 - €110,000/YEAR
  • work Product Manager / Product Owner: Manages the conceptualisation, development and lifecycle of technology products — €45,000 - €75,000/YEAR
  • work Chief Growth Officer (CGO): Applies exponential strategies, automation and funnel optimisation to maximise growth — €70,000 - €120,000/YEAR
  • work Strategic Consultant: Specialised in digitalisation, AI and organisational restructuring for large accounts — €50,000 - €85,000/YEAR

Would you like more information about this program?

Leave us your details and we will contact you to answer your questions and guide you through the admission process.

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Personalised support

Tutors and advisors by your side throughout the master's degree.

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Flexible methodology

Study when and where you want with a practical methodology.

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Professional connection

Expand your network with top-level professionals and companies.

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Own degree

Own degree from ENDOR University in collaboration with IEBS.